Porsche Museum

Future Heritage Portal

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The Porsche Museum is not only a brand ambassador and representative to the public, but above all it’s home to some of the world’s most valuable automotive treasures.

One of them: the Egger-Lohner C.2 Phaeton from 1898!

Ferdinand Porsche – fascinated by electricity since childhood – designed its drivetrain. But it wasn’t just any drivetrain: it is electric!

Today, more than 120 years later, e-mobility is as present as ever and it is a fundamental part of the company’s strategy.

But how to connect the past and the future while making the revolutionary technology of the Egger-Lohner C.2 Phaeton tangible and comprehensible to visitors of the Porsche museum?


People have always been fascinated by things that seem unreachable: Traveling to other dimensions – traveling to other planets – traveling to another time.

We welcome visitors to the museum with a symbol that stands for journeys of a special kind:

taking visitors on a ride through space and time

The focus of the multimedia installation is the Egger Lohner C.2 Phaeton, seemingly coming  through the portal from the past.

We create this mind-bending illusion using an infinity effect through the composition of LED technology, specially manufactured mirrors and the three-dimensional content.

The result is a magical, infinite depth captivating visitors and inviting them to explore the content and the spherical soundtrack from every angle.

With holographic storytelling we span more than 120 years of Porsche´s history, making the visit of the museum a unique and fascinating experience.